In today's society, exquisite packaging can be seen no matter where it is. This comes from design. So do you know what are the characteristics of packaging design? Guangzhou Packaging Design Company shares the following features with you.
1. Formal style. The formal style of packaging design is composed of different times and regional cultures. It is usually related to human factors and requires layout and conception in creation. Although the style of packaging design is expressed in form, the style has profound sedimentation of social development, art and culture.
2. Cultural connotation. Packaging design has its own culture, and packaging design without culture is shallow and monotonous. Different countries and regions have different packaging design forms, which reflects that social factors reflect different cultural atmospheres in different places.
3. Flat layout. Flat layout is the core of packaging design. When creating a beautiful mood with a flat layout, we must pay attention to the performance of national, era and local design styles. It should be noted that the creation of artistic conception should capture the human mind and be able to analyze people's different psychological characteristics through their behavior patterns.
4. Color layout. Color is the information content that most easily enters the brain in packaging design. The color tone in packaging design is the endless charm that comes with the concept of packaging planning. The effect of color on human-induced vision is also reflected in physical properties, such as weight, size, warm and cold, distance and so on. People have different likes and dislikes for different color expressions. This psychological response is often caused by the association of people's life experience. Therefore, the color in the packaging design should be unified and change, not monotonous, not messy, there are major and minor centers between the colors, forming a complete, harmonious and comfortable visual whole.
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